November 2013: New IHS Automotive study – Emerging Technologies: Big Data in the Connected Car - Carnectiv

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November 2013: New IHS Automotive study – Emerging Technologies: Big Data in the Connected Car

Growth in the automotive industry’s highly integrated and highly saturated connected car systems will yield approximately $14.5 billion in revenue from automotive data assets by 2020, according to a connected car study from IHS Automotive, driven by Polk.

In the study, Emerging Technologies: Big Data in the Connected Car, IHS Automotive forecasts there will be 152 million actively connected cars on global roads by 2020, a fraction of the estimated 18 billion Internet of Things (IoT) devices on the planet. The study estimates $14.5 billion of value from the OEM connected car landscape from a variety of Big Data assets found in the connected car – diagnostics, location, user experience (UX) /feature tracking, and adaptive driver assistance systems (ADAS)/autonomy. Significantly, the technology growth will drive sales, value-added services and customer experience in the sector for years to come.

“Traditionally Big Data has focused on the ‘4 V’s’ – volume, velocity, variety and veracity,” says Mark Boyadjis, senior analyst of infotainment and Human-Machine Interface (HMI) at IHS Automotive. “But without understanding the fifth ’V,’ value and the value proposition, the collection of data from the connected car is literally a waste of time. It is important to understand how data from intelligently designed systems will drive billions of dollars of annual revenue between data assets, analytics, and end-user services.”
IHS Automotive estimates conservatively that more than 480 terabytes of data will be collected from the OEM connected car landscape in 2013 through millions of small data transmissions sent through more than 26 million connected cars. A combination of increased connected car sales and a growing scale of information coming from connected cars will result in the collection of some 11.1 petabytes of connected car data by 2020.

The rate at which the data are flowing from the connected car landscape is also growing dramatically. The study says that about 30 terabytes of data would be collected each day from the 152 million connected cars on the road in 2020, or about 350 megabytes per second, compared to about 15 megabytes per second in 2013.
At present, the majority of connected car data that is collected is used internally for diagnostics, location, speed, and vehicle status. By 2020, the IHS Automotive study expects four core categories of data to be most important to automakers, suppliers, third parties and end-users — diagnostics, location, user experience/features, and adaptive driver assistance systems/autonomy data. Because they will require so much more volume and variety, ADAS/Autonomy is expected to be the largest and most expensive data category in the future.

“The most important challenge this industry has in front of it is organizing systems and defining roles in Big Data from the connected car. Who owns the data, the pipe, and the analytics is still yet to be determined, and will have to be before connected car data can be put to work efficiently,” said Boyadjis.

To request a copy of Emerging Technologies: Big Data in the Connected Car you’ll need to e-mail press@ihs.com and please mention that you heard about it here at carnectiv.com

About Carnectiv Team

Founded in 2013, Carnectiv was set up to develop a community with a love for cars, smart devices, digital media and innovation. When cars and digital high tech come together, some great new ideas emerge – this is driving the shape of the Connected Car. Carnectiv is formed by an independent team*, set up and operated by enthusiasts. We believe the success of the connected car depends hugely on capturing the imagination and support of app and service developers. We want Carnectiv.com to be an interesting place to come to for useful information, news and resources. Carnectiv depends upon the support of its visitors and friends: please continue to help us with ideas for news, blog and features for our resources section. Wherever possible, we also seek the support and sponsorship of connected car champions from the automotive, telecomms and IT industries. Our editorial team is proud of its independence, and we therefore highlight clearly any relevant sponsorships we may have in place. Be part of the Carnectiv!


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