Accenture report finds that drivers from emerging economies could be the real drivers of demand for in-car technologies - Carnectiv

News from the world of the connected car

Accenture report finds that drivers from emerging economies could be the real drivers of demand for in-car technologies

A study, commissioned by Accenture and conducted by Coleman Parkes Research, reported that 39% of drivers cited in-car technology as their primary consideration in choosing a car compared with 14% who rated driving performance as being more important. With an average of 90% of respondents reporting an interest in some autonomous driving options – primarily those related to safety – such as lane-changing warning systems, collision-warning systems, lane-keeping systems, automatic braking systems and fully automatic parking, the continuing importance of the connected car to the automotive industry is very clear.

“Combined with the increased use of connected vehicle technologies and digital services among consumers in mature markets, the high demand across the emerging world will no doubt speed the development and influence the rollout of next-generation products and services by the global auto industry,” said Luca Mentuccia, global managing director for Accenture’s Automotive practice. “This is especially significant considering that nearly 40 percent of drivers surveyed indicated that in-car technology is the primary factor they consider in purchasing a new car.”

More than 14,000 interviews were conducted in 12 countries from the Americas, Europe and Asia and respondents were asked about their current use of connected vehicle technologies and expectations for future use. Among the respondents in emerging economies, Chinese drivers had the highest current usage and greatest desire for future use of most of the technologies and services, the company adds.

About Carnectiv Team

Founded in 2013, Carnectiv was set up to develop a community with a love for cars, smart devices, digital media and innovation. When cars and digital high tech come together, some great new ideas emerge – this is driving the shape of the Connected Car. Carnectiv is formed by an independent team*, set up and operated by enthusiasts. We believe the success of the connected car depends hugely on capturing the imagination and support of app and service developers. We want Carnectiv.com to be an interesting place to come to for useful information, news and resources. Carnectiv depends upon the support of its visitors and friends: please continue to help us with ideas for news, blog and features for our resources section. Wherever possible, we also seek the support and sponsorship of connected car champions from the automotive, telecomms and IT industries. Our editorial team is proud of its independence, and we therefore highlight clearly any relevant sponsorships we may have in place. Be part of the Carnectiv!


Translations auto generated

Upcoming Events

Events Calendar

march, 2019

mon

tue

wed

thu

fri

sat

sun

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

No Events

Glossary

Tags

Login

Register | Lost your password?