AT&T signs contract with Tesla for wireless connectivity - Carnectiv

News from the world of the connected car

AT&T signs contract with Tesla for wireless connectivity

AT&T, a leader in connected cars, and Tesla, a premier all-electric vehicle manufacturer, have entered into a new multi-year exclusive agreement to enable current and future Tesla vehicles in North America with high speed wireless connectivity. AT&T connectivity will power Tesla’s remote engine diagnostics, telematics, and industry-leading infotainment features such as Internet radio, Web browsing, live traffic, weather and navigation, all accessed through the 17-inch touchscreen, it was announced today.

AT&T setting the standard for connectivity

AT&T followed up on this announcement with news of two further initiatives  which aim to cement their lead in the connected car market :

  • a first-of-its-kind connected car innovation center in Atlanta, called the AT&T Drive Studio, and
  • a new global automotive solution and development platform, now called AT&T Drive.

AT&T will open the 5,000-square-foot Drive Studio, where automakers can bring in vehicles and test out services and components. The Drive Studio features a working lab, showroom to build and exhibit the latest innovations, and serves as an overall hub where AT&T can work hand in hand with companies and respond to opportunities presented by automotive manufacturers.

It’s the biggest move yet for AT&T, which has had its foot firmly planted on the pedal when it comes to signing up partners and promoting connected car services. 

“Our goal was to be best partner we can be,” Glenn Lurie, head of AT&T’s emerging devices business, said in an interview with CNET at the 2014 CES in Las Vegas.

AT&T Drive is the company’s connected car platform – a modular and flexible, global solution that allows automakers to pick and choose what services and capabilities are important to them and allows them to differentiate their solutions in the marketplace. From connectivity and billing solutions to data analytics and infotainment, this platform will allow auto makers and developers to develop their own innovative and customized connected car solutions, now and in the future.

 

 

About Richard Barrington

Richard is a creative freelancer with over 10 years pro experience working on a number of high profile projects with a global client base included BBC, Disney & Ford. He's worked alongside many top marketing agencies (including LBi & Wolff Olins) and recently headed major design development projects while working at Sky.

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