Nielsen: Interest in connected car growing significantly - Carnectiv

Nielsen: Interest in connected car growing significantly

A just-released NIELSEN report has found that around one in five drivers aware of connected cars is already driving one of them — and that number is expected to increase as car manufacturers continue to introduce the new tech into more and more models.

So who is driving these connected cars and what do they want most from a connected car?  The report shows that the majority are men (58%) and 62% percent of them would identify themselves as early adopters. Most (63%) of connected car drivers look for built-in features during the car-buying process; some of the most important being Internet-enabled navigation (79%), safety alerts (76%), vehicle diagnostics (74%), and entertainment connectivity such as voice controls for communications and streaming audio (80%).

Among those who don’t yet own a connected car , but express an interest in having one, 46 percent said they intend to buy a new car within the next two years, providing a big incentive for auto manufacturers to promote their connected car offerings. And when this new group of connected car buyers is looking for advice it is likely that they will turn to their friends as two-thirds of connected car drivers say they would recommend the technology to their friends and family.

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About Catherine Gilmartin

Catherine combines experience with top flight consultancy and research firms (KPMG, Deloittes and Datamonitor) with line management in marketing roles with digital and associated technology businesses. As Carnectiv.com’s editor, Catherine is always on the lookout for an interesting story or news item.

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