Magellan, an important player when it comes to innovative GPS devices and content services for vehicles, fitness, outdoor and mobile navigation is to showcase its SmartGPS Eco V2.0 cloud technology for at the 2014 CES.
SmartGPS Eco V2.0 offers cloud based content services
The SmartGPS Eco V2.0 is the latest advancement in Magellan’s cloud based content services that delivers money saving content, keeps drivers informed with relevant location and social content, and provides safer navigation. New features include an expanded portfolio of leading content partners, easy drag & drop content manager for end-users, and updated companion iOS and Android apps.
Built on a robust architecture supporting content aggregation, personalization and localized delivery, the Magellan SmartGPS Eco V2.0 is designed to integrate with connected car solutions requiring real time, personalized local content.
“Our Magellan SmartGPS Eco aggregates and integrates unlimited content into a single stream, which is filtered based on user preferences, and delivered into any standardized user interface.” said Peggy Fong, President of Mitac Digital Corporation. “Our SmartGPS Eco delivers only the content each user chooses, assuring each user gets the right content, at the right place, at the right time.”
This personal, local information is delivered automatically, and includes valuable content from leading partners such as restaurant reviews and deals from Yelp and Foursquare reviews, Amber alerts, Groupon offers, Redbox movies & locations, and iHeart internet radio.
Magellan debuted the SmartGPS Eco V1.0 at CES 2013. The first commercial implementation of Magellan’s SmartGPS Eco, the SmartGPS 5295 consumer device, was named a CES 2013 Innovations Award nominee, and launched in consumer retail in spring of 2013.
“With nearly a year of sales in the consumer market, the SmartGPS Eco infrastructure is proven and hardened. The advancements in SmartGPS Eco V2.0 represent three years of R&D, coupled with nearly a year of consumer input following the Spring 2013 launch of V1.0″. Said Stig Pedersen, Associate Vice President of Product Management for MagellanGPS.
Opinion: We believe that this could be really useful – or irritating. It will depend upon the relevance of the content, of course. If it serves up irrelevant ads, the user will feel spammed. If the content hits the bullseye, it will become a useful tool.