A recent Strategy Analytics study rates Tesla’s connected car experience “the most user-friendly” of 19 connected car services evaluated.
The Strategy Analytics Automotive Consumer Insights (ACI) service report “Comparing the User Experience of Connected Infotainment Systems” gave the automaker the highest rating across the U.S., Western Europe, and China where the study was conducted evaluating services including Audi Connect, BMW Connected Drive, HondaLink and Mercedes mBrace.
Tesla received its highest ratings for the ease in which consumers can locate connected services, the ease of use for each feature, and how well connectivity is integrated within traditional radio and navigation features.
“While Tesla has received the highest scores for ease of use of any vehicle we have benchmarked, it is not a perfect system,” said Chris Schreiner, Director of UX Innovation at Strategy Analytics. “More embedded features are needed as there is too much reliance on a browser that can be distracting and unwieldy while driving.”
Kevin Nolan, vice president of UX Innovation at Strategy Analytics added “In order for other automakers to provide more compelling connected experience, they need a more holistic integration of apps and a well-designed multimodal interface so drivers can safely stay connected while in the car.”
About Strategy Analytics
Strategy Analytics, Inc. provides advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe, and Asia, Strategy Analytics delivers insights for enterprise success.
About Tesla Motors
Tesla Motors was founded in 2003 by a group of Silicon Valley engineers who set out to prove that electric vehicles could be viable. Headquartered in California, Tesla now employs more than 2,000 people.
The Tesla Roadster hit the streets in early 2008 and now more than 2,300 Roadsters drive emissions-free in more than 37 countries. Models S and X are the next planned developments for Tesla’s electric vehicles with Model S now in production.