Compass Intelligence announces the first Connected Car survey focusing on consumer desires, needs and perspectives including their own mobile devices, apps and content. The Compass Intelligence study includes content & services accessed through the vehicle’s dashboard and embedded wireless broadband communications.
Compass Intelligence will survey driver and passenger attitudes, desires and buying behavior. This research will help vehicle manufacturers, automotive dealers, after-market manufacturers, software and telematics service providers acquire a better understanding of consumer desires and needs, and how best to position their products and services.
“The industry has been buzzing about the Connected Car for the past 2-3 years,” said Dr. J. Gerry Purdy, Chief Mobility Analyst at Compass Intelligence. “While most research in the past has focused on vehicle intelligence and metrics, our goal is to take it to the next level and focus on the features and functionality that users expect in their vehicles in the future.”
Topics to be covered in the research include (but are not limited to):
- Streaming or Music/TV Content
- Travel services & Local Search
- Leveraging the user’s smartphone/tablet
- Integration of repair/maintenance information from the car to the consumer phone
Compass Intelligence will leverage its Thought Leaders survey platform and panel of over 100,000 panelists to collect data on consumer preferences, types of solutions desired, acceptable price points, need vs. nice to have solutions, connectivity, and so on. One key area of focus will be the consumers relationship to their mobile devices and what type of interaction consumers seek between the connected car and mobile devices.
An executive presentation will be provided that highlights the results of the survey, full analysis and graphical depiction of the results, along with market segment data. Survey leaders will present findings in a web conference to organizations that sign early. The results of the survey will help vendors and service providers develop (or refine) their product development plans to help consumers address their current and near term needs.