SBD recognizes NissanConnectSM for its usability - Carnectiv

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SBD recognizes NissanConnectSM for its usability

Nissan Motor Corporation has been recognized by research firm, SBD, for the usability of its NissanConnectSM Mobile Apps connected car system. NissanConnect Mobile Apps, powered by Airbiquity’s Choreo, now encompasses nine Nissan models.

SBD is a UK-based independent, technical, and market research consultancy specializing in automotive security, connected car telematics, and driver assistance systems. In partnership with US-based research firm Morpace, the two companies conducted an independent, in-car usability test observing U.S. consumers performing a variety of tasks on seven different automotive models to better understand the relative usability of their connected car systems.

Among the findings, SBD rated NissanConnect Mobile Apps highest among all automotive manufacturers across three important categories: 1) “Setup” which describes how easy it is to setup the car to access services, 2) “Communicate” which describes how well the system allows a user to connect with the world outside the car, and 3) “Stay informed” which describes how well the system provides information such as news to the user. In addition to scoring highest in these three benchmarked categories, the SBD survey also indicates that 91% of the users surveyed found the Airbiquity-powered NissanConnect Mobile Apps system to be “easy/very easy to use.”

“Technology fragmentation and the pressure to offer more apps and services is making it increasingly hard for automakers to offer a singular user experience for in-car infotainment systems” explains Andrew Hart, SBD Head of Advanced Research. “One of the reasons the 2014 Nissan Altima with NissanConnect Mobile Apps scored well within our study is because of the seamless and consistent integration between apps and the rest of the system.”

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