Turkcell, Turkey’s leading telecommunications and technology company, announced Turkey’s first Connected Car Platform. The platform connects the car and its driver to mobile internet and essential location-based services.
Turkcell’s Connected Car Platform, which will be available in select Subaru and Volvo models in Turkey as of August 1st 2014 and is offering an infotainment screen that works online. The driver can connect to information and entertainment under three categories: Navigation, Internet, Roadside Assistance. Through this menu, Turkcell Connected Car platform allows the driver to:
- Track traffic in real time and optimize the route.
- Locate and get directions.
- Get real time financial updates and locate nearby ATMs of partnering banks. Garanti Bank of Turkey is the first partner of the platform.
- Share the car’s own location information with friends, colleagues and roadside assistance.
- Stay connected to social network platforms.
- Enjoy music online with Turkcell’s live music streaming service Fizy which includes 3 million song alternatives.
Speaking at the press conference where the Platform was introduced, Selen Kocabas, Turkcell’s Chief Corporate Business Officer underlined Turkcell’s leading role in M2M technologies. “Turkcell launched the first M2M SIM card in Turkey in 2011. Today, 2 out of every 3 M2M SIM cards in Turkey are issued by Turkcell. We were the first company to open M2M call center. We are excited to add another first to our M2M offerings with Turkcell’s Connected Car Platform that integrates drivers into the car ecosystem.” said Kocabas.
Yigit Kulabas, Turkcell’s Chief Corporate Marketing Officer, emphasized the need for localized M2M products in Turkey. “With its Connected Car Platform, Turkcell once again proves its global perspective in making technological solutions available to its customers. This product also fills an important void in the Turkish market – not many connected car solutions serve local needs. With this Platform, Turkcell localizes the essential information on internet for drivers through a user-friendly interface offering great customer experience.”
Turkcell is the leading communications and technology company in Turkey, with 34.8 million subscribers as of March 31, 2014. Turkcell is also a leading regional player with its approximately 70.1 million subscribers in nine countries as of March 31, 2014. As of December 2013, Turkcell’s population coverage is at 99.49% in 2G and 86.17% in 3G. Turkcell reported a TRY2.9 billion (US$1.3 billion) revenue with total assets of TRY21.5 billion (US$9.8 billion) as of March 31, 2014. It has been listed on the NYSE and the BIST since July 2000, and is the only NYSE-listed company in Turkey.