Connected car startup Zubie announced it will be launching its OBD dongle solution for purchase at Best Buy stores beginning in early November. Just in time for the holiday season, Best Buy customers can now turn their cars into “connected cars”.
The solution uses a device, the Zubie Key, which plugs into the OBD-II diagnostic port built into vehicles made in 1996 or later. Using its AlwaysSmart(TM) technology, the Zubie Key connects with a national cellular connection to a smartphone app to monitor driving behavior, vehicle location, engine health and more. The new retail offering comes at a time when driver demand for monitoring car safety and diagnostics using “connected car” technology is at an all-time high.
In 2012, Best Buy product executives founded GreenLight Connectivity Solutions – later to become Zubie – with a view to developing a connected car device that offered the auto industry and consumers a tool to make driving and maintaining vehicle health easier, safer, and less expensive. Since March 2014, the core Zubie solution has also been integrated into Best Buy’s service fleet, including its Geek Squad technical support vehicles.
“Our longstanding relationship with Best Buy has been very important to Zubie. Before Zubie became an independent company, we started as an idea in Best Buy’s New Products group. We later became the connected car solution that Best Buy’s Geek Squad uses to help manage their fleet of vehicles,” said Tim Kelly, CEO of Zubie. “Now, we are excited to be a featured product in Best Buy’s Automotive Section. We look forward to continuing our work with Best Buy as we innovate together in the connected car category.”