Advertizers seek connected car data says BMW - Carnectiv

News from the world of the connected car

Advertizers seek connected car data says BMW

US technology companies and advertizers have been seeking data accessed in connected cars a senior figure at German car manufacturer BMW has said. For example, data outlining how long a car engine has been running matched with location data, could allow advertizers to promote outlets such as restaurants, service stations etc nearby and offer incentives to buy.

Ian Robertson, Head of sales and marketing, said that BMW had so far resisted requests to share data with those businesses, according to a recent report by the Financial Times.

Munich-based technology law expert, Stephan Appt of Pinsent Masons, the law firm behind Out-Law.com, said that BMW’s approach to sharing data is in line with the cautious nature of privacy rules in Europe. However, he said it highlights the different standards on privacy that exist between the EU and US regarding connected car data sharing.

In November 2014, two major US-based automotive industry bodies agreed new ‘privacy principles’ for connected car data, but Appt warns that these principles “may fall short of what European data protection authorities would be able to accept”.

A recent European Commission survey found that 51% of consumers in the EU would be willing to have a connected vehicle, while 38% said their acceptance would be subject to data anonymity or the ability to opt in to data connection services.
Appt said at the time that the survey had highlighted that there are “mixed feelings about car connectivity” and that “privacy concerns” could be the underlying reason behind them.

According to the Financial Times report, BMW has said that it has put IT security measures in place to prevent advertizers (and others) from unauthorised access to data relating to the running of its cars.

To read the Financial Times report, please visit www.ft.com for more details.

About Carnectiv Team

Founded in 2013, Carnectiv was set up to develop a community with a love for cars, smart devices, digital media and innovation. When cars and digital high tech come together, some great new ideas emerge – this is driving the shape of the Connected Car. Carnectiv is formed by an independent team*, set up and operated by enthusiasts. We believe the success of the connected car depends hugely on capturing the imagination and support of app and service developers. We want Carnectiv.com to be an interesting place to come to for useful information, news and resources. Carnectiv depends upon the support of its visitors and friends: please continue to help us with ideas for news, blog and features for our resources section. Wherever possible, we also seek the support and sponsorship of connected car champions from the automotive, telecomms and IT industries. Our editorial team is proud of its independence, and we therefore highlight clearly any relevant sponsorships we may have in place. Be part of the Carnectiv!

Leave a Reply


Translations auto generated

Upcoming Events

Events Calendar

may, 2019

mon

tue

wed

thu

fri

sat

sun

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

No Events

Glossary

Tags

Login

Register | Lost your password?