IBM and PSA Peugeot Citroen have signed a seven-year partnership agreement to help industries to analyse data and deliver new services to and from connected vehicles. This entirely new ecosystem of connected services allows PSA, which has the most connected cars on Europe’s roads, to develop new business opportunities for different industries, including automotive distribution, smart cities and retail.
IBM and PSA, first announced a relationship in this area a year ago, but have now agreed to share the responsibilities of developing, selling and marketing, as well as delivering and implementing connected services with new and existing clients. The financial terms of the partnership, however, have not been revealed.
At the first Innovation Centre in Paris, employees from both companies will co-create with clients to develop connected solutions that meet the unique needs of their business and customers. In a joint statement the two companies said that they planned to develop services for drivers and passengers that will look beyond existing driver navigation, roadside assistance and infotainment offerings to include tapping into smart grids on sensors on traffic signs to manage pollution and congestion as well as feeding back engine health data to service networks.
Axel Rogaichus, head of IBM’s automotive consulting practice in Europe said of the collaboration that it was one of the largest partnerships the computer services supplier had agreed so far in the automotive industry.