The owners and operators of the Los Angeles Auto Show, NSA Productions have announced that they are to combine the LA Auto Show Press and Trade Days with the Connected Car Expo (CCE), to form the four-day pre-show event, AutoMobility LA.
The organisers promise a trade show targeted at the new automotive industry which will redefine and unveil the future of transportation.
Prior to the LA Auto Show consumer event, AutoMobility LA will be held this year November 14-17, at the Los Angeles Convention Center. Featuring a huge new Technology Pavilion housing twice the auto-tech exhibits managed by last year’s CCE, Mark Fields, President and Chief Executive Officer of Ford Motor Company will deliver the opening AutoMobility LA keynote on Tuesday, November 15.
AutoMobility LA and LA Auto Show President and Chief Executive Officer, Lisa Kaz said of the initiative that:
“For years, we’ve been at the epicenter of the changing automotive industry, creating a setting for some of the largest partnerships such as that between General Motors and Lyft. We’re excited to continue to connect brands, whether established or start-up, with influential people and provide engaging experiences with the world’s leading companies.”
The AutoMobility LA schedule will encompass four days of networking, three days of press conferences and two days of learning opportunities (presentations by a diverse range of experts). A full list of panel topics and speakers to be announced in the coming months.
Technology Pavilion exhibitor will include ATMO Auto Power, Continental International, Garmin International, Mocana, QNX and whiteCryption. Returning sponsors will include Global Automakers, KPMG, Mojio, State Farm and Pirelli.
It is estimated that around 25,000 entrepreneurs, disruptors, programmers, designers, automakers, government officials and more are expected to attend this year’s AutoMobility LA. It will kick off on Monday, November 14, with a networking reception at 5 p.m. in the Technology Pavilion followed by the annual Kickoff Party at 7 p.m.
As a lead-up to the show, Mojio and its key partners will be hosting a 36-hour hackathon taking place on the morning of Saturday, November 12. Developers, designers and entrepreneurs will ideate, create and pitch connected car apps and services that harness Mojio’s open platform and partner APIs. Winners of the second annual challenge will be announced on Monday evening at the opening reception of AutoMobility LA.