Amazon has announced that it is to partner Nissan in order to provide select Nissan owners with voice control.
Car models that feature NissanConnect Services’ telematics system will, later this month, have access to a new Alexa service.
The new Amazon Alexa service will enable users to remotely control a majority of their vehicle’s functions — like unlocking a car door, flashing the lights, and honking the horn — using simple commands. As Amazon continues to expand Alexa’s reach, NissanConnect Services will enable the company to gain a foothold in one of the next big computing platforms.
Over the last few years Amazon’s presence in the connected-car market has become increasingly apparent. At an Amazon surprise event in September, the company revealed that its voice assistant will be supported in BMW cars beginning next year. And at CES 2017, both Ford and Volkswagen discussed the potential for Alexa connectivity.
Amazon is looking to capture users in the connected-car market because in the near term, the car is the most likely to become the next big digital platform. The company believes that consumers with Alexa in their cars may be more inclined to use that over other digital assistants in the home and on-the-go, potentially enhancing adoption.
Of course, Amazon is not alone in eyeing the auto sector to expand the scope of its voice assistant. Google and Apple are also vying for the space as they race to join forces with as many automakers as possible. Google teamed up with Hyundai in January to add support for voice commands. Apple has integrated Siri into a variety of vehicles via Apple CarPlay.