Orange Spain and Seat have announced a collaboration promoting new advances in the development and use of the connected car, promising to make it a home away from home.
The Orange and Seat agreement itself will focus on three separate areas.
- Firstly, improving the experience of vehicle occupants by developing connected car services;
- Secondly, developing the digital home or office experience for car users;
- Thirdly promoting a loyalty programme that promotes the frequent use of new connectivity and mobility solutions they launch.
Seat Head of Business Development Arantxa Alonso said of the collaboration that:
“We feel privileged to have strategic arrangements with partners such as Orange that give a major boost to our development of car connectivity. This partnership opens up a large collaborative space for both companies that are pursuing a common goal – promote the use of the connected car and make the car user’s experience easier and more efficient.”
Orange Director of Innovation and New Digital Services for Spain Luis Santos added that:
“This strategic agreement with Seat is a great step for Orange in its strategy of connected objects and Big Data and opens the door to innovations and new developments surrounding cars of the future, which will contribute to helping us achieve our goal of connecting our customers with what truly matters most to them.”